In my bachelor thesis I dealt with the corporate identity of the Greifbar Boulderhalle in Bregenz. It was particularly important to me to take into account the identity, philosophy of life and individual character of Greifbar in the development of the corporate identity.
One important insight I have gained in the course of my work is the importance of identity and life philosophy in creating a successful corporate identity. Greifbar stands for unique experiences that offer visitors an immersion in the moment and a retreat from everyday life. These values should be visible in the corporate identity and create a dynamic, but at the same time cozy atmosphere.
To visualize these values, I created a video that can be used both as a staging of the oral exam and as a promotional film for the Greifbar Boulderhalle in Bregenz. The video shows the atmosphere in the hall and puts the identity and philosophy of life of Greifbar in the foreground.
Overall, it was an exciting and challenging task to develop and implement the corporate identity of the Greifbar Boulderhalle. It was important to me to incorporate Greifbar’s unique identity and philosophy of life into the corporate identity design, creating a successful and appealing representation of the company.
