In my role as an intern at MyLapo, a graphic and web design firm based in Freiburg, Germany, I worked on creating content for the company’s internal social media channels. In doing so, I pursued two basic concepts: Creating proximity to the customer and informing about the services MyLapo offers.
Specifically, I worked on the implementation of three different concepts: “WHO WE ARE”, “HOW WE WORK/ BEHIND THE SCENES” and “WHAT WE DO”. The purpose was to introduce the company and its employees, give a behind-the-scenes look and explain what services MyLapo offers.
By creating engaging and informative content, we were able to increase the reach of the social media channels and raise awareness of the company.